McDonald’s Big Mac: A Short History

McDonald’s Big Mac was seen as a revolutionary idea when Jim Delligatti invented it in 1965, and the burger became the chain’s flagship menu item. Delligatti died Monday at age 98. Photo: McDonald’s

Subscribe to the WSJ channel here:
http://bit.ly/14Q81Xy

More from the Wall Street Journal:
Visit WSJ.com: http://www.wsj.com

Follow WSJ on Facebook: http://www.facebook.com/wsjvideo
Follow WSJ on Google+: https://plus.google.com/+wsj/posts
Follow WSJ on Twitter: https://twitter.com/WSJvideo
Follow WSJ on Instagram: http://instagram.com/wsj
Follow WSJ on Pinterest: http://www.pinterest.com/wsj/
Don’t miss a WSJ video, subscribe here: http://bit.ly/14Q81Xy

More from the Wall Street Journal:
Visit WSJ.com: http://www.wsj.com
Visit the WSJ Video Center: https://wsj.com/video

On Facebook: https://www.facebook.com/pg/wsj/videos/
On Twitter: https://twitter.com/WSJ
On Snapchat: https://on.wsj.com/2ratjSM

You might be interested in

Comment (104)

  1. 60s huh? Wow the best they can do is make a bigger and smaller Mac … And of course just throw some bacon on it and call it a new thing…even though all you had too do was ask for them too put bacon on it…

  2. I'm 38…when I was a pre-teen big macs actually had a circular cover over the burger because it was…you know…big enough to warrant that so it wouldn't fall apart. My Mom said it was much bigger when she was younger……..now its the size of a value burger…It just keeps shrinking. It pisses me off that they want to market a larger version……..you mean even smaller than it was to begin with!

  3. Amazing to think it costs about $5 these days. If ever there were a food item that belongs on the dollar menu, it's the Big Mac. It has a shocking and unexplainable blandness, especially given the colorful mix of condiments and other flavorings that make up the Special Sauce. The twin beef patties are bizzarely diminutive and shrunken in an almost embarrassing way and hardly taste like beef at all. The Big Mac's something only a child could truly find tasty, although adults clearly find it palatable enough and are primed and prepared to order it at full cost and can go through the motions of enjoying eating it. I'd never order a Big Mac again – for that same $5, you can get five cheeseburgers, an infinitely superior value, not to mention food that tastes far better than the Big Mac does. The Big Mac is just silly and, quite honestly, is only for suckers.

  4. Why do they always say the Pittsburgh area? It was invented in Uniontown, PA which is about 50 miles south of Pittsburgh. I was born in and lived there. I now live in Fairmont, WV which kind of ironically is where Jim Delligatti is originally from lol.

  5. Jim Delligati did not invent the Big Mac sandwich. He basically renamed the Bob's Big Boy burger, which was created by Bob Wian. "Interviewed by the Los Angeles Times in 1993, Delligatti agreed that he was not the inventor of the double-decker burger". He basically rebranded the Big Boy burger.

  6. 1 in five millennials? Kinda doubt that maybe a whopper from my experience working at both mcdonalds and burger King, mcdonalds gets more younger buyers where as burger King gets more older buyers but that's from my experience in my city

LEAVE YOUR COMMENT

Your email address will not be published.