Linda Boff’s mission as CMO of GE is to understand the company’s DNA and connect it with the most relevant audience possible. For Linda, that means being brave in the brand’s storytelling and experimenting with all the ways and places she can tell a story. Boff regularly seeks out new digital platforms and technologies to connect audiences with a century’s worth of innovation and discovery within GE’s walls and, hopefully, make them fall in love with a brand that’s always focused on what’s next.
#Salesforce #Connections
Watch more episodes of Connections on Salesforce+: https://www.salesforce.com/plus
Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers.
0:00 – Connections Intro
1:08 – Linda Boff’s background
3:01 – Learning from previous marketing experiences
5:36 – How to personalize data with storytelling
6:49 – Challenges of keeping a legacy brand relevant
7:35 – How Boff embraces Thomas Edison’s Innovation
9:11 – Having courage in experimenting with different marketing approaches
12:40 – Advice to leaders navigating through change
13:14 – Advice to marketers on how to stay steps ahead
Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe
Learn more about Salesforce: Website: https://www.salesforce.com
Facebook: https://www.facebook.com/salesforce
Twitter: https://www.twitter.com/salesforce
Instagram: https://www.instagram.com/salesforce
LinkedIn: https://www.linkedin.com/company/salesforce
About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It’s one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.
